- Generation Z is more educated, well-behaved, stressed, and depressed generation in comparison to previous generations.
- Based on the international study conducted by Varkey Foundation and Populus on attitudes and views of Gen Z, they were shaped by the economic pressures their families and communities faced, from the financial stress of the rental market and recession, as a result, they are financially minded who look forward to smart investments, stable jobs, and conservative spending.
- According to a survey on digital payments in India performed in August 2020, the majority of Generation Z spend their time looking for material on social media. Around 63 percent of teenagers used social media apps to communicate with others.
- They believe in prioritizing creativity when dealing with content for social media.
- Reasons for Gen Zs using social media are depicted in the following graph:
About 66% of Gen Z in India say that the reason for them to use social media is for extracting content, news, and communication.
- Almost half of the Gen Z face the FOMO & social pressure for posting content online, unlike the previous genrations.
- Indian Gen Z spends an average of eight hours each day online and 90% prefer to consume content in their own language.
- 32% of Gen Z shoppers make payments using their smartphones.
- Marketing experts say that 52% of zoomers want to use VR (virtual reality) for entertainment.