Author: Swathi Muralidhar
Gen Z, also known as zoomers is known for its diverse racial and ethnic composition. They are thought to be hyper-progressive people who grew up during a period of shifting political power. Gen Z is the first digitally native generation, having been born at the pinnacle of technological advancement. They are the generation that has grown up with constant access to a wide range of digital platforms and social media.
This diversity is often mirrored in their self-expression, which sets them apart from past generations. This includes gender-fluid attire and hair, as well as a gloomy demeanor reflecting their ongoing environmental worry.
Being the successor of the millennial generation, born between 1995 and 2010, Gen Z is truly digital native, having grown up with access to the internet, social media, and mobile devices right from the beginning.
Unlike the earlier generations like Millennials, who were idealistic, self-focused, and globalist, Gen Zers’ are more realistic in nature, curious, and social-minded focusing on issues like healthcare, mental health, economic security, race equity, and many more.
A study by McKinsey & Company revealed that a core Gen Z behavior involves the search for truth. They are also called True Gen since they are very analytical, pragmatic, and rely on facts in their decision-making and interactions with institutions
Individual expression is valued by Gen Zers, who avoid labels. They band together to support a range of issues. They are firm believers in the power of dialogue to resolve disputes and improve the world.
Rapid change has always been a part of life for Indian Gen Z. Their perspectives on information, relationships, and privacy have altered dramatically. This enables individuals to remain connected to all kinds of self-expression, which is said to have contributed to their increasingly liberal attitudes.
<aside> 👾 GAMING
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https://tenor.com/view/ready-for-battle-teamfight-tactics-lets-fight-ready-to-go-battle-mode-gif-24901752
Zoomers are a socially outgoing generation who constantly look forward for a sense of belongingness. They want to interact with like-minded people all across the world, and they realize that gaming is a terrific method to do it. Also, few geeky minds make profits from live streams on YouTube and Twitch.
FACT: According to KPMG research, India's online gaming population will grow from nearly 250 million in 2018 to around 400 million by the middle of 2020. It has been continuously increasing in value over the previous five years and is predicted to triple in value by 2025, reaching $3.9 billion.
<aside> 🍔 FOOD
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